Honor
As ECDs from 2021 to 2023, Aurélien and Benjamin tripled the pitch conversion rate and won awards with previously unrecognized agency, teams, and clients.
Aurélien and Benjamin ranked in the TOP10 Best Young Creative Team in France 2017 - Stratégies

Honor and Awards

KFC - The imperfect Billboards
Bronze, Cannes Lions 2024 (Outdoor)
2 Shortlists, Cannes Lions 2024
Silver, New York Festival (Design)
Bronze, LIA 2024 (Craft - Art Direction)
Silver, LIA 2024 (Innovation in the Use of Billboards)
Finalist, LIA 2024 (Billboard)

KFC - Spicy but not too much
Gold, ACD French Art Directors Club 2024 (Audio copywriting)
Shortlist D&AD 2024

ANJ (National Gambling Authority) - T’as vu t’as perdu
Silver, Club des DA (ADC) 2023 (Copywriting & Audio)
In Book, Club des DA (ADC) 2023 (Grandes Causes)

LFP - A Wall For Women
Bronze, Ad Forum’s Phoenix Festival 2022 (Social Media)
Shortlist, Clio Sport 2022 (Social Media)

Clean is Beautiful
Boule Bleu, Club des DA (ADC) 2021

Octopus Watches Octopustore
Finalist Certificate, New York Festival 2019 ( Film Craft )

Transavia Go Images
Shortlist, Cannes Lions 2018 (Data Driven Campaign)

Acadomia Speak english as you think
Bronze, Epica (Print)
2 in Book, ACD French Art Directors Club 2018 (Press / film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)

Nike x Intersport Run the Spring
Silver, Crystal 2017 (Mobile)
2 Bronze, Crystal 2017 (Digital)
Silver, Grand Prix Stratégie Digital

Amgen Porcelain Bones
Bronze, Cannes Lions 2017 (Health)
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA (Design)
2 Silver and 2 Bronze, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

Transavia Uber Escape
Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)
Silver, Grand Prix Stratégie Digital

Transavia Holidays on Demand
Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
Gold, Grand Prix Stratégie (Innovation)
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)
Gold, Golden of Montreux 2016
3 Shortlists, Cannes Lions 2016

Lux Magic Shower Rooms
Shortlist, Cannes Lions 2012 (Promo & Activation)
Bronze, Creative Circle Award 2012 (Outdoor)
Bronze, Ads of the World Awards (Ambient)

City of Mumbai To Pee or not to Pee
Bronze, Adstars 2012 (Promo)

Vue Privée Impressionist Windows
Bronze, Spikes Asia (Ambient)
Top20, Young Guns (Design)
Bronze, Creative Circle Award 2012 (Direct)

AMGEN - Pitch won
Direct, design and PR

Role on this project : Idea, writing, art direction and shooting supervision.
Creative partners : Benjamin Le Coz, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Awards :
Bronze, Cannes Lions 2017 (Health) + 2 Shortlists
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA (Design)
2 Silver and 2 Bronze, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

A porcelain as fragile as a bone with osteoroporosis breaks into influencers hands.

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50.

Idea
A collection of four porcelain plates was created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates break upon the slightest contact. They were sent to the press and influencers with the following message:
“Untreated, Osteoporosis makes bones as fragile as this porcelain”.

Results
This project is a success story. It was a pitch, we won that pitch with an idea, then we took that idea and turned it into massive PR and business results. All on a relatively small production budget.
2.4 million people were exposed to the media (TV/Press/Blogs) and social media impact, increasing enquiries for screenings by 18% in 3 months.
Hundreds of thousands of prints of the campaign were displayed in hospitals. First in France, then across Europe. The effectiveness was so striking that our client extended the campaign twice.

KFC
Agency : HAVAS PARIS
Outdoor / Activation

AWARDS :
Bronze, Cannes Lions 2024 (Outdoor)
2 Shortlists, Cannes Lions 2024
Silver, New York Festival (Design)
Bronze, LIA 2024 (Craft - Art Direction)
Silver, LIA 2024 (Innovation in the Use of Billboards)
Finalist, LIA 2024 (Billboard)

Unlike its competitors whose chicken nugget are industrial and all look like the the same, KFC’s tanders are handmade with real chicken fillets. This gives each one a unique shape, making it impossible to find two identical ones.

To promote our unique tenders, we created Unique Billboards.
A hundred of non-standardized billboards displayed in the main cities of France.
Handcrafted, imperfect, random, unique : just like our tenders.

Results :
14 million impressions
+17% in quality consideration
+16% of tenders sold in one month compared to the previous month.

TRANSAVIA AIRLINES (Air France’s low cost company)
Digital activation

My role on this project : Idea, writing, art direction.
Creative partners : Benjamin Le Coz, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

Awards :
Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)

Transavia Airlines and Uber teamed up to create Uber Escape, a new service that takes you instantly on holidays, from wherever you are.

How does it work ? 
Just use the Uber app as usual. Select UberEscape, just like you would UberX or UberPool, and find real-time, last-minute flights from your nearest airport. The Transavia flight is included in the price of the Uber ride, and dozens of destinations across Europe and Africa were available through the Uber app during the week of the launch.
Getting away has never been easier.

Results
The campaign generated over 228 million PR impressions, 4% through media, 96% organically through the power of the idea.
The traffic on Transavia’s website increased by 40% during the week of the operation, and the ticket sales by 31%.

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek
"Useful, usable and delightful - it's a treble whammy" - Directory

CITROËN
Film TV
Facebook activation

Role on this project : Conception, art direction and shooting supervision.
Creative partners : Benjamin Lecoz, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

The Citroën C3 Aircross is the most modulable SUV on the market.

To promote a modulable car, we created a modulable commercial.

The first commercial made by users, live, on social media.

How ?
We created a Facebook Live where users were invited to vote for every single scene in the film. In 10 rows, users could choose between 2 scenes each. The 10 winning scenes were incorporated into the worldwide commercial for the Citroën C3 Aircross, which was launched on TV a few days later. To make this choices possible, we had to shoot 20 scenes, to keep only 10 in the final edit.

The film's TV premiere on TF1 was a tech innovation: it was the first Facebook Live synchronized with live TV in France, with all the reactions of Facebook users broadcast live on TV. This synchronisation between social media and TV reconnected consumers with advertising. The film was then broadcast on TV in 7 countries for almost 2 years.

ANJ - French National Gambling Authority
PR Activations / Social activations / Social content / Design / Films / Print / Events

My role on this project : Creative Director
Creative partners : Benjamin Le Coz, Charlotte Sindic, Djavid Karmali, Maxime Fraudreau
Agency : Rosbeef! Paris

AWARDS :
Silver (Boule Blanche), Club des DA 2023 (Copywriting & audio)

Sports betting is a real drug, causing financial and social problems for more than 1.4 million young gamblers in France. Yet its advertisements are everywhere in the country, abusing the codes of street culture that young people love.

With the World Cup approaching, we, the ANJ - the French Gambling Authority - have created a rap track that uses these codes so prized by the betting industry to instead prevent the risks and dismantle the fantasies surrounding them. Of course, hard hitting punchlines were the main ingredients of the recipe.

The track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu (top French rapper) to deliver a hit-quality standard record.

Results

First launched on Spotify and Youtube, it was then trending on Tiktok, on the most influential rap media (Skyrock, Booska P), then on the biggest national media (TF1, France 3, Le Monde, Le Figaro), generating over 300 million organic impressions. The campaign was praised for opening up a debate on an undiscussed social issue.

The track

ELEPHANT BLEU
Print, Outdoor, and Digital

My role on this project : conception, art direction
Creative partners : Benjamin Le Coz, Daniel Perez
Client : Elephant Bleu - Car wash

AWARDS :
Boule Bleu, Club des DA (ADC) 2021

Elephant Bleu is the leading car wash company in Europe. The insight we found : a perfectly clean car makes every reflection beautiful. We made 4 visuals of these reflections. The viewer goes through two stages of reading : first he sees a beautiful landscape, like an impressionist painting, and then a figurative car detail reveals a second reading : it's actually the image of a reflection on a magnificently clean car.

This campaign proves that high quality creativity can be done for any brand. Even the most challenging. Because the harder the challenge, the more rewarding the result.

TRANSAVIA AIRLINES (Air France’s low cost company)
Digital / media activation

Role on this project : Idea, writing and art direction
Creative partners : Cécile Rubin, Marco Venturelli
Agency : Les Gaulois - Havas Paris

AWARD :
Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
+ 3 Shortlists, Cannes Lions 2016
Gold, Grand Prix Stratégie (Innovation)
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)
Gold, Golden of Montreux 2016

Countless movies leave us with the desire to travel… So what if watching movies on VOD could take viewers further ?

Transavia Airlines partnered with Canal+, the leader in VOD in France, to create Holidays On Demand : a simple viewing option available next to each film in the platform's catalogue. The curious who opted for HOD discovered that not only could they watch their film, but they could also instantly get the plane ticket to go and live it.
So Gladiator would take you to Rome, Notting Hill to London, Braveheart to Edinburgh and Casablanca to... Casablanca.
In total, more than 120 films were linked to Transavia destinations.

The results
5.5 million social media impressions led to a massive free media coverage.
More than 320,000 people tried the HOD experience, increasing ticket sales by 14%.

" Transavia’s Holidays on Demand is the perfect moment to book a film-inspired destination and ‘live the story’. " - Contagious

HAVAS PARIS ex LES GAULOIS
Client : Octopus watches
Direct, design, Retail and PR

Role on this project : Idea, art direction.
Creative partners : Benjamin Le Coz, Stéphane Gaubert, Xavier Beauregard
Agency : Les Gaulois - Havas Paris

AWARDS: Finalist Certificate, New York Festival 2019 ( Film Craft )

To promote the unique water resistance of the Octopus watches, we created an underwater store accessible only to highly trained divers. Divers were invited to dive to a depth of 50m to order an exclusive edition. A digital tablet was attached to a lifeline, allowing the divers to swipe and select their favourite product. The watch was delivered by a real octopus straight from the abyss.